Introduction: Rediscovering the British Seaside
The United Kingdom’s coastline stretches for over 11,000 miles, weaving around dramatic cliffs, sandy bays, fishing villages, and historic ports. Yet when most travellers plan a coastal break, they often gravitate towards the same familiar names, Brighton, Blackpool, Bournemouth, or the busier parts of Cornwall. While these destinations certainly have their appeal, they can become crowded and commercial, particularly during peak season.
In 2026, travel trends are shifting. More people are looking for meaningful, slower-paced experiences. Travellers are prioritising peaceful landscapes, authentic local culture, and destinations that feel personal rather than overrun. The UK offers countless seaside towns that quietly deliver all of this, without the congestion and inflated prices of more famous resorts.
If you’re planning a coastal getaway this year, here are some of the most underrated UK coastal towns that deserve your attention.
Rye, East Sussex: A Storybook Town by the Sea
Tucked away in East Sussex, Rye feels as though it belongs to another century. With its cobbled streets, timber-framed houses, and medieval charm, this small town offers a refreshing contrast to busier southern seaside resorts. Walking through Rye is an experience in itself. Mermaid Street, perhaps the most photographed road in the town, slopes gently downhill, lined with historic buildings that seem untouched by time.
Although Rye is not directly on the beachfront, the expansive Camber Sands lies just a short drive away. The beach stretches for miles, offering golden sand dunes and wide-open views that feel almost cinematic. Unlike Brighton’s pebbled shoreline, Camber Sands provides space to breathe, walk, and enjoy the coastal air without the constant noise of arcades and amusement piers.
Rye is ideal for couples seeking a romantic weekend, photographers searching for atmospheric streets, or travellers who appreciate boutique cafés and independent bookshops. Visiting in late spring or early autumn allows you to enjoy the town’s peaceful character at its best.
Portstewart, Northern Ireland: Atlantic Beauty Without the Crowds
On Northern Ireland’s dramatic Causeway Coast lies Portstewart, a seaside town often overshadowed by the nearby Giant’s Causeway. Yet this quieter destination offers sweeping ocean views, golden beaches, and cliffside walks that rival some of Europe’s most scenic coastal routes.
Portstewart Strand is one of the town’s most striking features. Managed by the National Trust, the beach curves gently along the Atlantic, backed by dunes and open skies. The sense of space here is extraordinary. Even during busier months, it rarely feels overwhelming.
Beyond the beach, the coastal path between Portstewart and Portrush offers breathtaking views of crashing waves and rugged cliffs. The town itself maintains a relaxed, welcoming atmosphere, with local cafés, ice cream shops, and independent restaurants serving fresh seafood.
For travellers seeking dramatic coastal landscapes without the crowds often associated with more famous destinations, Portstewart provides a memorable yet understated alternative.
Tenby, Wales: Colourful Harbour and Coastal Heritage
Tenby, located in Pembrokeshire, is one of Wales’ most charming seaside towns, yet it often escapes the spotlight enjoyed by larger English resorts. Approaching Tenby from the coastal road reveals a postcard-perfect scene: pastel-coloured houses overlooking a sheltered harbour, framed by medieval town walls.
The town’s beaches are remarkably clean and well-maintained, and the surrounding Pembrokeshire Coast Path offers some of the most scenic walking routes in Britain. From clifftop trails to quiet coves, Tenby provides both relaxation and adventure in equal measure.
One of the town’s highlights is a short boat trip to Caldey Island, home to a small community of Cistercian monks. The island’s tranquillity, combined with panoramic sea views, makes it a peaceful extension of any Tenby visit.
Tenby is particularly well-suited for families and walkers. Its manageable size makes it easy to explore on foot, while its historical character ensures there is always something interesting to discover.
Whitstable, Kent: Seafood and Seaside Simplicity
Whitstable offers a different kind of coastal charm. Located on the north Kent coast, this town has quietly developed a reputation for its seafood, particularly oysters harvested locally for centuries. Unlike traditional seaside resorts built around entertainment complexes and amusement rides, Whitstable embraces simplicity.
The working harbour remains central to the town’s identity, with fishing boats gently bobbing against wooden piers. Watching the sunset across the Thames Estuary is one of the simplest yet most rewarding experiences here.
Independent galleries and boutique shops line the streets, creating an artistic atmosphere without feeling pretentious. For travellers seeking a relaxed weekend by the sea, particularly those travelling from London, Whitstable offers convenience combined with authenticity.
Cullen, Scotland: A Quiet Highland Escape
On Scotland’s northeast coast lies Cullen, a small fishing village often overlooked in favour of the Highlands’ more famous landmarks. Yet Cullen offers dramatic natural scenery, peaceful beaches, and a strong sense of local identity.
Cullen Beach stretches wide and open, framed by rolling hills and coastal cliffs. The iconic Cullen Viaduct arches elegantly across the landscape, creating one of Scotland’s most photogenic scenes. Nearby, Bow Fiddle Rock rises from the sea in a distinctive formation that draws nature lovers and photographers alike.
The village is also known for Cullen Skink, a traditional smoked haddock soup that reflects the area’s fishing heritage. Unlike busier Scottish coastal towns, Cullen provides an opportunity to slow down and experience the rhythm of local life.
Discovering the Quieter Side of St Ives, Cornwall
St Ives is undoubtedly one of Cornwall’s most popular destinations, yet many visitors never venture beyond its busiest beaches. By exploring early in the morning or outside peak summer weeks, travellers can discover a quieter side of this artistic harbour town.
Hidden coves such as Porthgwidden Beach provide more intimate coastal experiences, while the South West Coast Path reveals panoramic views of turquoise waters and rugged cliffs. Independent art studios and galleries celebrate the town’s long-standing creative community.
When visited thoughtfully, St Ives can feel far removed from its reputation as a crowded summer hotspot.
Practical Travel Advice for Coastal Trips in 2026
Timing plays a significant role in enjoying the UK coastline. Late April through June, and again in September and early October, offer pleasant weather while avoiding peak-season congestion. These months also tend to provide better accommodation rates.
While many coastal towns are accessible by train, rural areas may require a car for full flexibility. Booking accommodation early during summer remains essential, particularly for boutique guesthouses and small hotels.
Budget-wise, a typical weekend coastal break in the UK may range between £200 and £450 depending on accommodation and transport choices. Planning midweek trips can significantly reduce costs.
Why Underrated Coastal Towns Are Gaining Popularity
In 2026, travellers are increasingly conscious of overtourism and environmental impact. Smaller coastal towns provide a more sustainable alternative, supporting local economies while reducing pressure on overcrowded destinations.
These towns offer authenticity, slower travel experiences, and the opportunity to connect more deeply with local communities. Rather than ticking off famous landmarks, visitors can immerse themselves in atmosphere, scenery, and regional culture.
Final Thoughts
The UK’s coastline is far more diverse than many realise. Beyond the headline destinations lie towns filled with character, history, and natural beauty. Whether you are drawn to medieval streets in Rye, Atlantic drama in Portstewart, colourful harbours in Tenby, or Highland tranquillity in Cullen, these underrated seaside towns promise memorable experiences without the stress of crowded resorts.
As you plan your 2026 travels, consider stepping away from the well-worn tourist trail. Sometimes the most rewarding journeys are found in places that quietly wait to be discovered.
Common Q&As
Q: Where is Rye located and what makes it a charming seaside town?
A: Rye is in East Sussex, characterised by cobbled streets, medieval houses, and a peaceful atmosphere, making it ideal for those seeking a step back in time.
Q: What is the main attraction near Rye for beach lovers?
A: The nearby Camber Sands, just a short drive away, offers expansive sandy dunes and wide-open views perfect for relaxing walks.
Q: Why is Portstewart in Northern Ireland a great alternative to busier seaside resorts?
A: Portstewart provides stunning Atlantic views, quiet beaches like Portstewart Strand, and dramatic coastal walks without the crowds.
Q: What makes Tenby in Pembrokeshire a unique Welsh seaside town?
A: Its colourful harbour, medieval town walls, and scenic Pembrokeshire Coast Path make Tenby a picturesque and historic destination.
Q: How can visitors enjoy the tranquillity of Caldey Island from Tenby?
A: Taking a short boat trip from Tenby to Caldey Island offers peace, panoramic views, and a chance to experience a monastic community.
Q: What is Whitstable in Kent famous for?
A: Whitstable is renowned for its fresh oysters, working harbour, and relaxed seaside charm away from noisy amusements.
Q: What is special about Cullen in Scotland?
A: Cullen offers dramatic coastlines, the iconic Cullen Viaduct, and Bow Fiddle Rock, providing a peaceful Highland escape.
Q: How can visitors experience a quieter side of St Ives in Cornwall?
A: Exploring early in the morning or outside peak season reveals hidden coves like Porthgwidden Beach and scenic coastal walks.
Q: When is the best time to visit UK seaside towns to avoid crowds and enjoy good weather?
A: Late April to June, and September to early October, are ideal for pleasant weather and fewer tourists.
Q: What practical advice is recommended for planning a coastal trip in the UK in 2026?
A: Booking accommodation early, especially in summer, and considering a car for rural areas can help make the trip smoother.
Q: How much does a typical weekend coastal break cost in the UK?
A: It generally ranges from £200 to £450, depending on accommodation, transport, and activities.
Q: Why are underrated UK seaside towns becoming more popular in 2026?
A: They offer authentic experiences, support local economies, and help travellers avoid overtourism and environmental strain.
Q: What makes the natural scenery around Cullen in Scotland so special?
A: The wide beaches, coastal cliffs, and Bow Fiddle Rock create breathtaking landscapes perfect for nature lovers.
Q: What is the appeal of exploring the historic streets of Rye in East Sussex?
A: Its medieval charm, historic buildings, and peaceful atmosphere provide a picturesque setting away from crowds.
Q: How can visitors make the most of their trip to Tenby in Wales?
A: By taking scenic walks along the Pembrokeshire Coast Path, visiting the harbour, and exploring Caldey Island.
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